For Greece, the context matters. Chery has been building infrastructure here quietly but methodically and the picture is more layered than most coverage suggests. The parent brand Chery itself entered the Greek market in 2025 through Spanos Group, with the Tiggo 4, Tiggo 7, and Tiggo 8. It currently outsells all other Chery Group brands in Greece combined, and operates a dealer network roughly 60% larger than the rest of the group’s local presence. Separately, in January 2025, the group signed an exclusive distribution agreement with Emil Frey Group for Omoda and Jaecoo, the same group that represents Mercedes-Benz and smart in the country through Star Automotive Hellas. The LEPAS European team is now actively engaging with national dealer groups for its own Greek launch in 2026.
Three parallel operations, three distributors, one parent company. That’s the actual Chery footprint in Greece heading into 2026.
What LEPAS is actually bringing to market
Three SUVs , the L8, L6, and L4 , covering segments A through C, with both PHEV and BEV powertrains, planned for Greece between 2026 and 2027. The flagship L8 runs a 1.5L engine paired with a 204hp electric motor (279hp combined), an 18.3 kWh LFP battery, 107km electric-only range, and a combined range of 1,300km. The interior features a portrait 13.2-inch infotainment display , design language clearly aimed at European premium expectations.
The brand rides on the new LEX platform, built from the ground up for the new energy era. According to Chery’s own materials, the platform prioritizes cabin refinement, chassis tuning, and spatial architecture over headline performance numbers. The positioning is deliberate: LEPAS doesn’t want to win on specs. It wants to win on experience.
The parent company story gives the brand real credibility
Chery Group ranked 233rd on the 2025 Fortune Global 500. Full-year 2025 sales exceeded 2.8 million vehicles (+7.8% YoY), with new energy vehicle sales surpassing 900,000 units , a 54.9% jump. Omoda and Jaecoo, Chery’s two existing export brands, have sold over 200,000 vehicles cumulatively in Europe, with 135,000 registrations in 2025 alone across 16 European countries. In the UK specifically, the combined Chery group brands reached 5.3% market share within 18 months of launch , described as the fastest zero-to-5% progression in UK automotive history.
LEPAS inherits that infrastructure. But it’s also being asked to do something harder than Omoda and Jaecoo: convince Greek consumers , who are already processing a wave of Chinese brands , that this one is worth paying more for.
The hardware is genuinely competitive. The question for the Greek market is the same one it always is with new entrants: can the brand experience match the vehicle experience? With Emil Frey already holding the Chery infrastructure in Greece, LEPAS has a head start that most new Chinese brands launching in Southern Europe haven’t had.
Worth watching closely.
